Every angler is likely to stumble across this name rather sooner than later. No wonder, because the traditional lures do not only have a long history of success behind them, they are still incredibly effective and fill countless tackle boxes today. As early as 1938, French engineer Andre Meulnard invented the first spinner, which utilized a small metal blade rotating around its own axis. The lure was deadly effective, but he could not yet foresee how much this small lure would revolutionize the fishing industry. It wasn't until after World War II that American Todd Sheldon got his hands on the lure in 1951. A soldier brought the spinner from Europe back to Wisconsin in his home country, where it quickly became a huge success. Today, the small metal lures hang in fishing stores around the world in all shapes, sizes and colors, true to the original principle.