2017 flew by and there's only one sheet left in our adh-calendar. But we are ready and the 2018... [Read more]
It became a habit: Our season licence for the Mörrum River has been renewed and you once more... [Read more]
The innovative fly rods by Zpey from Denmark are as popular as their perfectly tapered shooting... [Read more]
Fly fishing is our one true passion. There's no day our minds aren't dragged to the water for a... [Read more]
We are really happy about the positive feedback for the 2016 season and we are frequently asked... [Read more]
Kai Finbråten’s passion for fly fishing became his life and lifestyle. He works for Loop as... [Read more]
Each month it shows stunning fly fishing pictures that take you through 2016 and draw your... [Read more]
It is truly a great river with an outstanding fish population. That's why we start a new... [Read more]
We are really proud about the cooperation with another Master-Instructor: Jürgen Friesenhahn will... [Read more]
For 2015 we have organized a Mörrum season licence and we'll be fishing that great river once in... [Read more]
You surely have already seen our recent bonus offer with the DVDs? Learn how to get such... [Read more]
We decided to give our online shop a radical new design – from scratch. We introduced important... [Read more]
You want to start off with fly fishing this season or get your skills refreshed for the upcoming... [Read more]